Word of Mouth Marketing
Let’s face it, people trust people. More than 9 times out of 10 you’re going to trust a recommendation from your friend or family member over commercial or traditional adverting any day. It all boils down to trust. If you have a buzz-worthy product or service, all you need to do is learn how to encourage the buzz. You can create a buzz by doing good in the community (give some of your proceeds to a charity) or use video to tell a story that evokes an emotion and triggers people to share your content.
Mouth to mouth advertising plays a massive roll in buying decisions although most businesses don’t have any type of strategy for it. Jay Baer states, “Word of mouth influences between 50 and 90% of all purchases. Almost everybody in business will acknowledge the importance of word of mouth to their business. But nobody has an actual strategy for it.” You can’t afford not to have a strategy for such a highly successful marketing tool. Here are tips to encourage organic word of mouth about your brand and help grow your business to its fullest potential.
• Increase revenue
• Generates leads
• Convert more customers
Ready to unlock hidden revenue?
Use your Existing Customers
Stop spending loads of money advertising to new people and start using the customers that are already showing up for you. It is much easier to get a current customer to come back and bring their friends than it is to find a completely new customer to buy from you. The power of word of mouth is immense and can be a domino effect of positive happenings.
Make your Customer Feel Special
People want to feel special and belong to a group. Let your customers in on insider secrets, special events, exclusive Facebook groups and more. The possibilities are endless, and the rewards are fruitful. This strategy will boost what is called your social currency and the more of it you have the more likely your crowd will organically spread the news about your brand through word of mouth.
User Generated Content
Encourage your customers to post photos of them using your services or products. Engage with their content and repost it on your page. This is a completely free and organic way to grow your brand and strengthen its support social currency. You can also focus on reviews/ testimonials to build your customers trust.
Do you have a strategy for word to mouth marketing? If so let us know in the comments below.