How to Institute Change in a Company

Change can feel intimidating. Don’t let it be! Here are some simple steps to make change more effective.

  1. Establish a sense of urgency

  2. Form a powerful guiding coalition of people

  3. Create a clear and concise vision

  4. Communicate the vision

  5. Empower others to act on the vision

  6. Consolidate improvements and produce more change

  7. Institute new approaches

    (My notes from an HBR article)


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Evan Knox

Founder of Caffeine Marketing