3 Ways to Drive Traffic to your Online Biz
Are you wondering how to drive traffic to your online store but don’t know where to start? Don’t worry we have you covered!
You can have the most amazing product in the world but if you’re missing the boat on how to reach your ideal clients then your product will just sit collecting dust on your shelves. Here are some proven ways to help drive traffic to your landing page and generate you leads.
Google AdWords is a pay-per-click advertising (PPC) and for a small fee you can push your posts to the top of the Google results page and get massive exposure. This advertising program is not only scalable, but it is measurable and extremely customizable. This method is proven to be extremely effective and works best when you offer some kind of incentive for clicking. A great way to do this is by giving away a freebie or a discount code to intrigue the people reading your ads. This advertising method can work for just about any business and you are actually getting much quicker results than SEO. Even if people aren’t clicking on your ad they will see it and this will only reinforce and strengthen your brand awareness.
2. Email Marketing
There are around 200 billon emails being sent out daily with over half of them being business related. Wow, boggling but not surprising. Unlike social media, you can use email marketing to convert your followers into supporters and customers of your brand. You can even personalize your email lists by separating them into groups and program your software to individually address each person by name. Email automation is a life saver and Emails have an amazing return on investment (ROI). Plus, almost everyone has a phone that allows them to conveniently check their email at any time or place.
3. Video Content
With the evolution of technology video content is only getting more popular. Facebook video ads and YouTube in general are skyrocketing. You can create IGTV videos, webinars, how-to videos, testimonials, company story, product videos and the list goes on. Videos give your consumer a behind the scene look at your brand and all it encompasses. You don’t need fancy equipment as most of your content can be shot and edited from the convivence of your phone. A great way to use this on Instagram is by posting stories on your page and saving them in your highlights.
All of your competitors are doing it.. can you really afford not to ? Which one of these marketing strategies do you plan on implementing?