3 Ways to Better Serve your Email List
Have you started an email list? Well if you haven’t you’re making a HUGE mistake! Half of the population on earth (4 billion people) have active email accounts and a majority of those people have access to their email 24-7 through their smart phone.
Okay so let’s say you have already started compiling an email list but have no idea of what to say or how to serve the people on it. Take a minute to think about the things you are constantly getting asked and jot them down. Chances are the things that come really easily to you may not come easily to your subscribers. A great place to start is by sharing tips, tricks, hacks and advice that you’re already knowledgeable on. Here are 3 ways you can start better serving your email list today.
Make sure your emails are purposeful, targeted and most importantly adding value to your subscribers. Your emails should make your subscribers feel like they are VIP members getting top notch information and insight. If you have a blog or a page of free resources make sure to let them know by attaching links at the end of every email. You can also garner their trust and appreciation by sending out coupons and referral codes. P.s. make sure you have a catchy email header so you email doesn’t end up in the trash can.
Try out an email series
Choose a topic and really dive deep into it over a longer length of time. Leave your subscribers wanting more at the end of every email so they keep opening their inbox excited to see what news you have for them this week. An email series can help really lay out the nitty gritty of a more complex subject in a simpler easier to digest format.
Who doesn’t like a good giveaway? This not only helps serve your email list but helps grow it too. Try partnering with other businesses, brands or influencers and help each other flourish (this gives you access to a whole new community of people). You could also do a free challenge or a video series that leads up to a giveaway. This will give an incentive to your follows to stay up to date with your emails, so they don’t miss their chance to win. Take our advice, try a giveaway and who knows it may even go viral!
If you haven’t started an email list Mailchimp is a great place to start storing your emails. You can add up to 2,000 subscribers for free and can even make beautiful templates with their easy to use drag and drop system.
If you don’t use Mailchimp what’s your favorite email marketing service?