What Great Companies Know
notes after reading Mavericks at Work by William C. Taylor and Polly LaBarre
about the book
It’s quite a lengthy book with tons of great examples throughout applying the principles they talk through. There is some gold in the book for sure, but unless you’re a hard-core reader, I’d suggest listening to the audiobook on the go instead.
Just think about the customer.
If you do everything like everybody else, don’t expect to be any better than them.
Reject short-term business that distracts your company from its long-term mission.
Nobody is as smart as everybody - Crowdsourcing or using the “hive.”
The best people in any industry are motivated by passion.
Shift your thinking from “problem-solving” to “solution finding” this will keep you from wasting valuable time and resources.
Keep your focus narrow.
Great People = key to success
Ask, “Why would great people want to work here?”
Pass on good people
Give people more than a job to show up for. Give them a cause.
It’s a significant risk NOT to innovate.
Want to make marketing easier? Work with us