Why Social Media Marketing is Right for Your Business

Use social media to extend your brand, influence and ultimately connect with potential buyers. One can’t get more cost effective then social media because these platforms are completely free and have the power to connect like-minded people from all over the world. Remember the point of social media is to be social, so don’t make it all about making a quick sale. People will see right through you and look the other way. 

Here are the top 5 reasons social media marketing is right for your business. 

Strengthen Brand Awareness 

Having an active presence on social media will increase your brand visibility. The Main objective is to get ever growing number of people in your niche to like, comment, and most of all share your content. More than 90% of marketers will declare that their social marketing presence greatly increased their exposure. 

Check out our blog post> Top 5 Social Media Sites for your Business 

Increase Conversion Rates

 Every single strategically crafted post, blog, image, video etc. is giving your businesses more visibility , getting more eye balls on what you’re doing .and creating brand resonance. The majority of people are already on social media to stay in contact with friends and family. Key is making good impressions when people visit your social media so the next time they need a service or product they will have top of the mind awareness of your brand. 

Increase Online Sales 

 Use social media as a valuable tool to build up your brand. Your website should be connected to your brand by having all your social media bios. Use hashtags to increase your visibility and help people sift through the noise that can be social media. Use campaigns, influencers & paid ads to boost your brand visibility and steer your buyers toward your website. 

 Check out our blog post> Tips for Organic Social Media Growth

Better Customer Satisfaction 

Create a natural, friendly voice for your business and make sure people know there is a real person behind the screen created your content. When you send a Dm or comment always make it personal by stating their name instead of sending a message that may come off as spammy or impersonal. You always want to show your customers they are special and not just another sale. 

 

Build Brand Loyalty 

Build a loyal customer base on social media. Start developing a bond with the people in your community by commenting back, chatting creating a real bond. Use your social media as a channel to connect with the people who are showing up for your brand. Ideally you should partner up with key influencers in your niche who already have a strong brand loyalty and following to promote your products or service. 

 Check out our blog post> Instagram Stories for Business

Are you on social media? If so, which platform is your favorite?