Top 5 Marketing Apps for Social Media Marketing

1.    Buffer


Buffer is an app that lets you schedule posts ahead of time and upload them to various social media channels like Instagram, Twitter, and Facebook. You can draft your posts and share them with your team members to ensure you are crafting exceptional content. You can also track statistics on how well your posts performed. 


Using social media management applications like Buffer is a great way to build your social media presence especially on Instagram. It also comes with ease knowing that you have already scheduled content to be posted and makes one less task to worry about. 


Click here to get Buffer on the App Store.


2.    Slack


Slack is a great communication app so you and your team can always stay on the same page. With Slack, you can start different threads like blog post ideas and learning so you have a specific space just for those particular topics. You can also send direct messages to the people on your team for those times where you just need to share information with just one person or a couple of people. 


You can access Slack on your mobile phone or your desktop and set up notifications, so you never miss a beat. Slack is completely free to download; you can click here to get it the App Store.

Here’s more reasons why Slack is a great app for business.

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3.    Hootsuite


Hootsuite is a great social media management app to help with those businesses who need to constantly post on Instagram to showcase their content. 


Hootsuite allows you to schedule posts ahead of time and even set a specific hour you want it to be posted so it saves you from the hassle of trying to remember to post and post on time.

Check out the top 5 social media sites for business 

You can also manage and monitor your social media accounts activity. With Hootsuite’s free plan, you are able to manage up to three accounts and can schedule up to 30 posts a day. 


Click here to get Hootsuite on the App Store.


What is the difference between Buffer and Hootsuite? 


You may be thinking what’s the difference between Buffer and Hootsuite? They sound like the serve the same purpose, right? Here are some key differences: Both Buffer and Hootsuite allow you to access three social media accounts with the free plan, but Hootsuite allows you 30 scheduled posts a day versus Buffer only allowing you 10 scheduled posts a day.


Buffer has a paid plan of $15 a month but with very limited features. You can add up to eight social media accounts, up to 100 posts per social media accounts, but you cant add any additional users to manage the accounts. 


Hootsuite charges $59 a month with a paid plan but offers far more flexibility. You can add up to 50 social media accounts with an unlimited number of posts for each account and you can add up to 10 people to manage the social media accounts. 


Both apps support the three main sites, Facebook, Instagram, and Twitter, but Hootsuite supports other useful sites like WordPress and YouTube. 


There is even a difference in scheduling and posting when it comes to these two apps. Buffer has a queue called the Buffer Queue where you can create a posting schedule that’s totally controlled by you.


Hootsuite in a way schedules your posts for you. You can turn on a feature called AutoSchedule, where Hootsuite picks a good time for your post to go live. There are many differences between Buffer and Hootsuite so definitely try them out and see which one best works for you, your team, and your business. 


Read about 9 reasons why your business needs to be on social media

4.    Google Drive App


Google Drive is a great app for file storage and file sharing. You can get access Google Drive from the app on your phone or by simply logging on to your Google account on your desktop. 


Google Drive allows you to share documents and various files with other people on your team in which they can make changed and edit as necessary. The good thing about Google Drive is that you don’t have to worry about constantly saving your document every minute to make sure you don’t lose any information because it automatically saves it as you’re editing.


Click here to get it on the App Store. 

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5.    Clips


Clips is an app that was created by Apple and comes preloaded on most newer model Apple devices. Clips comes in handy for putting together short clips to make them one montage video. You can use Clips when shooting a video for a client and highlighting all the cool things they do. 


In the Clips app, you can add special effects to your video, graphics, and text to spice it up and add some character. You can also use a special feature called Live Titles which allows you to have captions by talking as you are recording. 


This feature can help boost engagement rates because a large percentage of Facebook users watch videos without the sound which makes Live Titles such a great tool. 

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Kierra Amerson

Social Media Intern

Caffeine Marketing