The 3 Elements of Good Marketing Strategy

Make sure you’re building trust and developing a relationship with your audience by doing tasks such as sharing new videos and articles with them and engaging in their comments. Here are three elements that will help boost your marketing strategy and start converting leads into customers.


Be Authentic:

If you are reeling in the leads, but they aren’t converting to customers, maybe it’s time to look at how authentic you are online. Make sure you’re being real and showing your audience what’s at the heart of your business. Connect with your audience and make sure you are providing them with valuable content that will serve them. If you’re being untrue to your brand or writing poor quality posts, your customers are going to be able to tell.


“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” ― Brené Brown


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Be Frequent:

Maybe you’re wondering how many times you should be posting on your social platforms. The answer is post quality content consistently. If it’s not going to be relevant or bring value, don’t post it. Otherwise, you can be pushing out content as many as 2-4 times a day. Yes, you need to be consistent, but it is more critical that the material is well formulated and brings substance to your customers.

Be Relevant:

Does your content align with what your customers are looking for? Make sure you’re creating quality content with them in mind. If not, they probably aren’t going to read it or share. Your customers are more than happy to tell you what they want. All you have to do is make sure your ears are open and start listening to them! We have so much information in the palm of our hands. There’s no excuse for creating stale irrelevant content. Remember, relevancy goes hand in hand with transparently.

Comment an element you believe is an important part of marketing strategy.