Social Media Influencer Marketing (And the 2019 Stats You Need to See)

What is influencer marketing?

Influencer marketing is a type of social media marketing that consists of a mix of new and old marketing tactics. It involves a deal between a brand and an influencer to promote products and services. Usually these influencers have a large following on Instagram, Twitter, or even Snapchat. Instagram influencers are among the most popular types of influencers. You have to know which influencers to reach out to and which ones have a large following of your target audience.

Who are some popular influencers?

Some of the most popular influencers on Instagram include the Kardashians, Ariana Grande, and Beyoncé. They promote everything from fat burning teas to hair growth vitamins to clothing lines. A popular detox weight loss tea that has many celebrity and amateur influencers promoting their brand is a brand called Fit Tea.

Big celebrities like Kylie Jenner have posed with and promoted Fit Tea by captioning something positive in their post and tagging the brand as well as often using the hashtag #ad like the example below. Celebrity endorsements are some of the most common type of influencers you can use to promote your brand. Celebrities tend to have a high follower count which makes them the perfect types of people for the job. 


Don't be discouraged if you can't find a celebrity to promote your products. Look for influencers on Instagram through hashtags or checking out the popular page. Blogging outreach is another good way to connect with influencers. Spend time looking for the right influencers especially those influencers in your industry. Once you find the right influencers, reach out to them and get them to become apart of your marketing campaigns and work them into your marketing strategy.

How does influencer marketing work?

Ever wonder how influencer marketing works and how you can become a potential influencer? We’ll tell you how. Basically, a brand makes a deal with an influencer, someone who has a large social media following, and pays the influencer in exchange for them promoting their brand. The brand gives the influencer specific instructions and requirements of what they need to put into their post in order to get paid for their testimony. 

Usually, brands will give influencers their own discount codes they can share with their social media audience in increase their website traffic.  Now you don't necessarily need to have millions of followers or live in Los Angeles, as most influencers do, in order to be qualify as an influencer. Your social engagement should be top notch and you should regularly post on instagram that way the brand can count on you to be a valuable source of their influencer campaign. Using influencers in your social media marketing strategy is a great way to build relationships among others. 

There are tons of false assumptions about social media influencers, read this blog to see exactly what those are.

How much can influencers make per post?

Ever wonder how much money influencers make off of one post? It can vary by the number of followers the influencer has. Influencers with less than 10,000 can make roughly $100 per post. Although you aren’t making a whole lot of money at this stage, it can open the doors for future sponsorship opportunities, and you get some free products! 


Those with more than 10,000 followers but less than 100,000 can make about $200 per post, but of course this varies based on the advertiser. Influencers who fall in this category usually have promo codes that their followers can use when making a purchase on the brand’s website that they are promoting, and they make a percentage of the sale whenever someone uses their code. 


Now we’re getting to the big bucks. If you are an influencer with close to a million followers, having between 250,000 and 500,000 followers, you can make up to $670 per post. I mean who doesn’t want to make almost $700 just from posting a photo, I know I would. 

Thinking about using influencers as apart of your advertising budget? Read this blog on how much you should pay a social media influencer!


What are the statistics of influencer marketing in 2019? 

·     Businesses generate approximately $6.50 for every $1 invested in influencer marketing. 

·     About 17% of companies spend more than half of their marketing budget on an influencer marketing campaign.

·     Instagram is the most popular and influential marketing channel for influencer marketing. 

·     Instagram stories have become a popular content format for influencer marketing. 

·     About 65% of companies will increase their spending on influencer marketing in 2019. 


What are the goals of influencer marketing?

 The main and most important goal of influencer marketing is to build brand awareness. Companies use influencers as a part of their social media strategy to promote their brand because their followers are the same target market the company is trying to appeal to. If people see their favorite Instagram star or YouTuber using a product or service and saying how great it is, more than likely they’ll try it out too. These sponsored posts help with lead generation in digital marketing for businesses trying to increase their social media presence.

Another main goal of influencer marketing is to generate sales and increase engagement rates. Although companies like Fashion Nova give out clothing pieces to the influencers for free, they tend to generate more sales when the influencers followers like the pieces they are modeling and want to buy it for themselves. Companies can track how much revenue they are making with customized links, promotion codes and landing pages. 

Influencers are just a small piece of today's strategy of content marketing. Put those free marketing platforms to good use by posting relevant social content that will get people buying your products and following your account.

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 Kierra Amerson

Social Media Intern

Caffeine Marketing