10 Advantages of Social Media for your Business

We all know social media is has been a huge part of marketing for the past few years. In fact, in 2017, it was calculated that about 90% of businesses in the United States used social media as a part of their marketing strategy.

 

In order to successfully market your business on social media, you need to be creative and have a game plan. 

 

Some businesses may not be fully aware of all the advantages that come with social media marketing. Approximately 40% of small businesses do not use social media as a way to market their business or service. That’s a pretty big number of business not potentially growing their business. 

 

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 Why even use social media for marketing? You may think that it is not important or will even benefit your company. Did you that about 3.48 billion people are now using some form of social media. Yes, you heard that right, 3.48 BILLION. That’s a lot of people. 

 

Still unsure whether to use social media marketing for your business? Let us give you some advantages of social media marketing for your business. 

 

1.     Create Brand Awareness

Creating brand awareness for your business is one of the most crucial goals you need to set for marketing your business. Consumers are more likely to buy from brands they know and trust. By building brand awareness, you are creating repeat customers. 

 

Social media helps make this easier because it allows you to showcase your brand to your audience more quickly and efficiently. Your audience will eventually start noticing your brand when they are not even thinking about it. 

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There are many different ways you can create brand awareness. Fun things like contests are a great way to stay engaged with your audience and they can win some free stuff! You simply just share a post on social media stating if customers share, repost and tag friends they could possibly win free merchandise. 

 

2.     Make Connections with your Audience through Social Listening

Social listening is the process of monitoring digital conversations to understand what customers about a brand or industry online. Social listening helps businesses to understand what topics are important to your audience. It is also used to identify the current trends your audience is following. 

 

You will learn things like what customers are struggling with, which can help you address and adjust the pain points your customers are having. 

 

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Wendy’s twitter uses language and graphics that appeals to the younger audiences. They use slang like the screenshots below and funny antics that humor their audience. 

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 Try to make it a part of your daily routine to do some social listening to see what people are saying about your company and the industry you are in. 

 

3.     Build Customer Loyalty. 

Customers are more likely to come back and buy from a brand or use their service if they are loyal to that brand. Social media helps build that customer loyalty. Here are some general statistics of customer loyalty that you might find interesting: 

 

·     43% of customers spend more money on brands that they are loyal to

·     65% of a company’s business comes from repeat customers

·     It costs about five times more to gain a new customer than to retain a returning one

·     92% of loyal customers value both price and value as the main reasons why they stay loyal to those brands

 

Social media allows customers to follow you and keep up with what you post and that way they will more likely choose your brand over the competition. 

Want to learn if social media is right for your business? Click the link.

Rewarding your customers is also a good way to build loyalty. The more your customers leave good reviews on feedback sites like Google, Yelp, and Facebook, the more your traffic and SEO increases. Rewarding your customers with coupons and discounts a great incentive for spreading the good word about their business. 

 

4.     Increase Traffic to Your Site

Social media can help drive traffic to your website or blog. This happens when brands link their website URL in their social media bios like Instagram and Twitter. It gives potential customers a literal direct link to your site to do more exploring. 

 

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It is a good idea to post frequently on a schedule. Figure out which times in the day attract the most viewers and post according to those times to ensure that your posts are being viewed by the most people. Using scheduling applications like Sprout Social is an easy way to schedule posts ahead of time to make your job a little bit easier. 

 

Blogging has become a popular form of marketing. Having an online blog gives your customers more content to read up on about your business and the industry. Promoting your blogs on social media is a good way to get more eyes reading your work. According to Texrequest.com, brands who create 15 blog posts per month (as well as sharing content through social media) averages about 1,200 new leads per month. So, it is definitely possible to get your content recognized.  

 

 

5.     Social Media can help build backlinks

 

Social media can help indirectly improve your SEO.

Backlinks are created when someone takes in interest in your content like a blog post, writes similar content and links your original post in their blog. Search engines then recognize that your content was linked back to a good amount and will rank your blog post higher than your competitors. 

 

Guest blogging is a popular way to build backlinks and its pretty simple. Start by Googling people that may be interested in a topic you want to write about. Then, contact them, get permission to write a blog for them, and then the last step, is to write it!

 

Guest blogging has many perks like building relationships, great for search engines, and introduces you to new people. It can also possibly be five times more valuable than creating new content for your own website, well as long as your get the backlink of course. 

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6.     Go Viral

 

The beauty of social media is that there are billions of people using it. This being said, anything can go viral.

 

Twitter is known for its retweets and ability to like other tweets. Many tweets have gone viral and made an impact in some way. For example, Wendy’s brought back their spicy chicken nuggets because of a tweet by Chance the Rapper went viral. The power of social media. 

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Even random people go viral for doing, well, nothing. Remember Alex from Target? The teen who went viral after someone took a picture of him at his job and it got thousands or retweets overnight. He eventually ended up on The Ellen Show after his picture went viral. Another keen example of the power of social media.  

 

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Of course, there are other more positive impacts that social media can make like acting on climate change. It has been brought to the media’s attention that climate change is happening, and we have to help stop it. Social media gives people the power share ways to help with a problem and gives solutions to solving it. 

 

7.     Promote your Content

 

This seems so obvious right? Like of course you would use social media to promote your content, but do you know the best ways to do it?

 

Some things to consider when it comes to content are images, times of posting, headlines, and more. Be creative and original when it comes to making content. Nobody likes a copycat. Creativeness makes your content more personal and your audience can connect better with your brand. 

 

Choosing the right platform is also key to promoting your content. If the majority of your followers are on Instagram but you are posting most of your content on Twitter, that is not really going to help your business is it? Make sure that you are posting relevant content on relevant sites that will help grow your business and gain new customers. 

 

Create a calendar to schedule posts. You don’t want your social media channels to look sloppy and disorganized because you are struggling to post on time or at all. Creating a calendar can help you set goals and meet them. 

 

While it is important to post frequently, be sure not to over post or over promote. Don’t post about the same thing every time you post something on Facebook or Instagram. People don’t like to see the same old thing every time they open an app or click on your page. Don’t be afraid to switch it up. 

 

8.     Easy Communication

 

Social media has given us a way to easily communicate with customers about our business. It can allow us to communicate with customers in a faster manner without having to stay on hold with someone from customer service for an hour. 

 

Most companies have a chat option on their website or their app where they can easily talk to a representative about any help you need concerning their brand. This is an easy way to communicate with someone from the company without having to pick up the phone. 

 

9.     Customer Feedback

 

Customer service is crucial to any business. Your main focus is the customer. Everything you do is to make sure you are providing the best content, service, product, whatever your business is. 

 

Unfortunately, there are always going to be those unhappy customers, you just can’t please everybody. The way you respond though can have a huge impact. Although the complaining customers are not happy, if they receive excellent customer service and their issue gets resolved, they may give the business a second chance. 

 

It is important to have a good reputation as a business. Most people read reviews before they try a new restaurant, nail shop, hair salon, you name it to get a good idea of what the place is like. If you see a restaurant with mostly two stars, you wouldn’t be motivated to visit, but if you see a restaurant with mostly four or five-star, good chances are it’s a pretty good place. 

 

10.  Track Your Competition

 

Social media is a great way to keep up with what your competitors are doing, what marketing tactics they are using and how they are executing them. You can learn a lot watching your competition.

 

Some ways that you can spy on your competition is to monitor their profiles, what changes they are making, and their overall content. Seeing what type of posts perform well for your competitor will give you an idea of what type of posts you should be doing. Doing something similar could quite possibly benefit you in the long run.

 

What if people think you are copying them? Well that’s how competition works. One of the unique things about social media is that even if something has similar qualities, you can still make it your own. 

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Kierra Amerson

Social Media Intern

Caffeine Marketing